Your Email Marketing Questions Answered
Does This Old House Do Any Email Marketing – And now, I ‘m also going to show you how to sort of do an email marketing broadcast message, which is like a newsletter.
If you have like a brand-new blog post or a new YouTube video that you want to share with your customers, you can create a new e-mail marketing broadcast message here on subscribers.
You ‘ll see an overview of all your customers and you can also type of sort them by giving them various tags and putting them on different lists.
You have the sign up kinds, which is something i will show you how to build one and likewise how to integrate it with your site um, which is an option for people to opt in to your email newsletter.
This is the method people get on your email list and landing page is an alternative method to a signup form, which resembles a standalone um site.
That is simply for the function of individuals opting into your email list.
I ‘m also going to show you how to develop kind of an excellent looking landing page within this tutorial, and after that you have to report, which will likewise be um interesting once you have um your e-mail marketing going a bit when you have actually sent a number of e-mails when as soon as, you have actually acquired a couple of subscribers and after that you can actually begin seeing the various analytics um how your e-mail, marketing is growing and how your e-mails are doing.
Kind of important metrics are open rates, click through rates and all that sort of things.
That ‘s something you can look at once.
You are currently type of set up with e-mail marketing and when you have currently sent a number of emails and then you can also have like you have the list options right here, where you can change the settings of your lists and tags and all that Kind of things, all right, so the first thing we ‘re going to set up here is the e-mail address that we wish to send out e-mails from.
So i joined MedicsMedia Gmail.
com, which is not really an email address that you wish to send e-mails from.
You will efficiently wish to send emails from your own domain, so that for me, would be Simon at MedicsMedia.
The way we set this up is we go to the top right here, where it says your names business and then I ‘m going to click on my account and then I ‘m going to click on domains and addresses on the left side here and, as you can See here we have one e-mail set up already right here: medics, media, Gmail.
com and the method i set up a new e-mail address is i simply type it in here.
Let ‘s state i desire to send out emails from Simon at MedicsMedia.
com, and then all i need to do is just click on send verification and then Aweber will send an e-mail to my e-mail inbox right here, where i have to verify that i actually own this Email address so let ‘s simply go on and validate that message.
So this is what the email looks like and all we have to do is just click on confirm.
Email address right here and then your email is now verified.
Perfect, let ‘s go, let ‘s click on this link and return to our account and let ‘s in fact see if this works.
So let ‘s go back to the leading right click on my account and go to domains and addresses on the left side and then scroll down.
And as we see here, we have established our new email address that we can send emails from.
This is a lot more professional right here and you also have a it ‘s much better for deliverability now um.
What you can even do to enhance your deliverability is set up, dkim and spf.
Now i don ‘t want to enter what this exactly is.
Um i ‘ll leave a short article below this video if you ‘re interested in what this precisely is, but i would extremely recommend you really set this up.
If you so to do this, just click on setup guidelines right here and then here ‘s precisely what you have to do.
So um, you essentially need to go to your domain registrar, so you do so the location where you have actually signed up registered your domain and then you have to set up this three cname records and one tax record.
Because it truly depends on what company you have, I ‘m not going to show you um how to do this.
Personally, i have Bluehost right here and they put on ‘t.
Let me do this myself.
I really need to call assistance for them to include this right there and i know other publishing service providers.
You can do it yourself and simply simply log into your registrar provider, go to the dns settings of your domain and after that add a brand-new cname record like this.
Three cname records and the text record right here, and after that it takes like up to 48 hours till it will be really offered, so as soon as it will be available, you will see this in green, so dkim and spf will be green which will likewise increase your Deliverability and with your e-mail, which implies that your emails will be a lot more likely to in fact go to the inbox and people will see your e-mail instead of the spam folder, and that ‘s truly what you want.
Okay, so this next part is for individuals that are switching from another e-mail marketing provider and they already have an email list that they now want to import into Aweber.
If you are simply getting going with email marketing – and you put on ‘t have any contacts yet simply skip ahead to the next part, where I ‘m showing you how to develop a registration type or a landing page, however if you really are switching and you wan na import.
Your contacts to Aweber just follow along right here so to import your contacts just go to the subscribers menu item on the top right here and then click on include customers, and after that you can either add them manually.
If you click on add one at a time you can simply type in manually which would most likely take too much time.
I would extremely suggest you just utilize the import numerous choice here.
You need to just click on import, numerous and then you have to kind of export.
Your email addresses your email list from your other provider so that you can import it into Aweber, so i would suggest you simply export it as a csv file.
If you can ‘t figure out how to do it with your other e-mail marketing provider, just contact assistance and they will most likely help you with exporting your e-mail list and once you have your file all set, just click click to browse here and then pick your exported file.
I ‘ll i prepared here an example, email list, so i can reveal you how it works and after that it will publish the file to Aweber, and here we can choose if you desire, to just include the new addresses or likewise include addresses that are currently on our Aweber Account it most likely doesn ‘t matter due to the fact that you put on ‘t have any contacts on here currently, however i would simply only add them as soon as because if you have um contacts several times, it doesn ‘t really make good sense and you have to pay for them twice so um.
I would just do it just add new, and after that you have to kind of assign different details about your subscribers to a quality here in Aweber.
So what i generally simply import is the e-mail and the name address, since whatever else i don ‘t actually need.
I don ‘t requirement to have the place, i put on ‘t requirement to have the ip address and all that type of things i put on ‘t truly appreciate, however if you do simply go through there and then appoint it to a tag or to an information column right here, so It currently recognizes that the name belongs to the name right here and then the email comes from email which ‘s fine for me.
So um I ‘m simply going to scroll down and after that click on next verify opt-in and here it asks us if you wish to kind of send out everyone that we are importing now, a new e-mail asking to verify to be on our e-mail list, and i would Highly recommend to refrain from doing this due to the fact that they wear ‘t truly care if you ‘re, switching from another service provider to Aweber and um.
A great deal of them probably won ‘t re-opt in to your email list, and you will lose a lot of subscribers, so um simply click.
No, they don ‘t requirement to confirm to join my list and click on next here and then, if you want to, you can also give them a tag.
This is sort of how you can keep an eye on um your interest of your subscribers, so you could say something like and the everybody that I ‘m importing right now will will get the tag imported um, let ‘s say imported uh from mailchimp – something like that, so that you Know uh that these are the subscribers that you imported, however this is optional.
You wear ‘t need to do this now: click on um next and then um.
You have to tell them how they join your list due to the fact that, and they wish to sort of ensure that you ‘re legitimate and not trying to sort of send out spam to just random people so um.
Simply, nevertheless, you gotten those customers just click.
Perhaps they signed up on my website, then just key in your site right here.
So let ‘s say medics, MedicsMedia.
com and let us understand if you ‘re importing this web from other service provider and after that you can say yes, most likely and let ‘s say we import them from mailchimp um.
Click submit your import and then the import is processing.
So you won ‘t be able to access your contacts instantly, so you won ‘t have the ability to send an email to them instantly.
They need to kind of confirm that whatever is legitimate here and it most likely takes like one or two hours until they have verified this and after that you will be able to um have access to your customers.
Then, when you want to inspect, if the import of your e-mail list in fact worked, you can head back to the customers menu right there, and then you need to see all of your contacts once they ‘re really processed again.
It might take a couple of hours till they have processed all of your contacts, depending upon how huge your list really is.
Okay, so the next thing we ‘re going to do is we ‘re going to develop a method for individuals to sign up to our email list, to register to our e-mail newsletter and there ‘s 2 main methods you can do this.
You can either develop a sign up, kind or registration kind, whatever you want to call it or you can produce a landing page. Does This Old House Do Any Email Marketing